TiVo announces its customers can now rent or buy movies right from the TiVo box or from Amazon.com and view them on a TV, without requiring a computer. when this service was first announced in February, it required users to select the video on a PC. The “Amazon Unbox on TiVo” service is for customers with Broadband Internet. Amazon has about 10,000 movies, shows or other video. A movie rental will cost about $4 and a television show about $2, and you have 30 days to watch it.
Now you don’t have to go to the video store (e.g. Blockbuster) or even order movies through the post (e.g. Netflix). This is another slap on the face for both companies, and both better offer a similar service or become extinct as broadband becomes more mainstream.
This is not a streaming service, but a download-and-view service, so its not exactly video-on-demand.
Currently, about 50% of U.S. homes have broadband.
Broadband is still not good enough for movie downloads, but it looks like TiVo wants to get a head start in bringing Internet movies to the TV. With good reason – broadband speeds are increasing and set-top boxes are becoming more open (see FCC mandate), which means the set-top box will become the entertainment centerpiece of home entertainment.