Back in July of last year, I wrote about Silicon Valley startup Ribbit when it was a yet another startup in stealth mode, surmising that Ribbit is a softswitch-based VoIP telephony service that is accessible from a browser via a Flash application. Well, Ribbit has “come out” – and announced that its new platform is expected to go on sale in the first quarter of 2008. And this prediction turns out to be correct, but there’s a little bit more to Ribbit than just a Flash application.
The technology is designed to work through virtually any Flash-enabled browser and from any mobile phone or fixed location with an Internet connection, meaning that Ribbit is not limited to a particular device. For example, calls placed on mobile phones can be answered via a Flash widget on a Web browser, on a regular phone, on a VoIP client, or through a desktop widget. Ribbit’s platform will even transcribe user voice mail into text messages (another also ran). And it will offer support for existing Web-based voice services, such as Google Talk, MSN, and Skype.
Basically, Ribbit is trying to make voice easy-to-use by untangling voice from the regular (POTS) phone and alleviating the need to download a client. However, this is not new because Jaxtr, Skype, and others are also trying to achieve that.
What’s interesting is that Ribbit is integrating with other applications – One example is the Ribbit for Sales force workflow integration application, which will enable mobile calls, voice messages, and text transcriptions to flow right into Salesforce.com’s CRM environment on the Web. Ribbit will provide third-party partners and application developers tools for integrating voice into their applications using Adobe’s Flash and Flex tools.
Overall, Ribbit is taking the right approach of integrating with other applications – but this is nothing new. For example, Microsoft is also building voice and ‘Unified Communications’ into applications such as Microsoft Word and Microsoft Excel, although Microsoft OCS (Office Communication Server) is mostly geared towards business customers
Ribbit claims to be “Silicon Valley’s First Phone Company”, but there are others such as Ooma, which are also phone companies because they provide call switching. Most importantly, Ribbit is trying to package this as something new – this is nothing but a marketing tactic and smart people will recognize that Ribbit is just one of many in this space.