IThentic to launch under-three-minute mobile entertainment videos

ithentic_logo2.gifiThentic, an online and mobile video content company, has teamed with Independent Television Service International to commission eight short films from award-winning filmmakers around the world. This work will be for a project dubbed “Global Mobile” banner with food as the common theme. Each segment will run under three minutes. iThentic has also completed pilot episodes for a range of in-house productions, including “Green Minutes,” “Hot or Not?” and “Reel Stand-Up.”

The film series will launch in October for distribution on, and and to other distribution partners, including Cellfish in the U.S. and Rogers Vision in Canada. IThentic is also looking for original, high quality, independent content for the web and mobile devices, and will share revenues with content providers.

The iThentic mobile video service is currently available on Rogers Wireless and Telus, two major Canadian mobile operators. iThentic distributes video content In the US to wireless carriers through Cellfish. Cellfish reaches a potential 350 million cellular customers through its carriage arrangements, and provides direct downloads to wireless devices from

The mobile video space is just heating up and iThentic is positioning itself as a provider of short-form mobile entainment video. This is just the beginning, and we can expect many more content distributors to join the fray.

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