Tech Untangled

Everyone knows that the Apple iPhone is launching on June 29th right? If you didn’t, check iPhone fanatics day and thousands of other blogs, so you know when to camp the night outside an apple store.

Debuting the iPhone is another great strategy from Apple.

First, by launching on a Friday, Apple will maximize the number of people crowding at a store or going online to purchase an iPhone. For those looking to camp out outside a store, friday is the easy day to get off work or to skip school (not that many students can afford an iPhone). Many people go out on Thursdays anyway, so why not enjoy a couple of drinks prior to joining the line outside an Apple store (pre-store-opening conversations and fights are usually more interesting after a few drinks anyways). Friday is also easier for those purchasing online, whether waking up early or surreptitiously purchasing online at work.

Second, the lucky iPhone owners will have the whole weekend to figure out, test drive, show off, and brag about and the phone. Nothing like going out on Friday or Saturday evening and being the center of attention talking about your iPhone at a party, dinner, or a night club. Who knows, some might even take this opportunity to throw a party, just to talk about the iPhone. Plus, the weekend is when most people have the time and minutes (Many AT&T calling plans include Unlimited Nights & Weekends minutes) to call everyone and talk about the new mobile phone.

Third, by announcing a June launch and launching at the end of the month, Apple gets the whole month to perfect the debut (align distribution, kick-off advertising, etc)

Fourth, Apple gets to launch in the first half of the year, which would go very well with the investor types and investment analysts.

Apple, AT&T and iPhone fans will be looking forward to that day. Even competitors such as Verizon Wireless and Sprint Nextel are probably cautiously looking forward to this day. Why? the iPhone will create demand for the whole category. Of course, rival wireless providers better have a competing mobile phone out soon!

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