Google unveiled a custom search tool, dubbed “Google Custom Search Business Edition”, aimed at small and medium-size businesses (SMB). This is a hosted search service that provides powerful indexing and customized-search capabilities. Now customers, vendors, and others can easily search your company web site and get relevant search results, without requiring an IT system (people, [...]
Archive of posts filed under the Advertising category.
Babelgum strengthens strategy, gets new CEO
Babelgum, the upstart Internet TV network that looks and works much like Joost, has appointed Valerio Zingarelli as the CEO. Zingarelli takes over from co-founder Erik Lumer who will now focus on strategic product development. Prior to Babelgum, Zingarelli was an independent Boardmember of Fastweb, the second largest Wireline Telecommunication Company in Italy. Before that, [...]
adap.tv Secures $10 Million in Venture Capital
adap.tv, a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, has closed a Series A round of $10 million from new investor Redpoint Ventures and existing investor Gemini Israel Funds, to enhance and expand the company’s product offerings, broaden recruitment efforts, and grow operations. The [...]
Virgin Mobile Sugar Mama gives Free Airtime for Ads
Virgin Mobile‘s Sugar Mama program includes an advertising program that gives subscribers free call time for interacting with ads on their phones. Basically, you spend about a minute listening to an advertisement or filling out an online survey and get a free minute of talk time. There are two ways to earn free minutes with [...]
Yahoo launches SmartAds
Yahoo today launched SmartAds, a new advertising platform that gives marketers a way to deliver tailored display ads to targeted audiences. SmartAds works by connecting users with their expressed interests. For example, if a user is looking for hybrid cars in Yahoo Autos and had previously selected San Francisco as his or her default location [...]
TV Advertising will grow, but who will eat the cake?
According to the USA Today, a recent report published by PWC is forecasting that traditional TV advertising sales will grow 4.5% a year to $46.3 billion in 2011. When you consider product placement revenue and fees that cable, satellite and phone services pay to carry a channel, network TV revenues could grow of 6.5% a [...]
