Top devices for watching Video

The Broadband Revolution of the last 15 years was supposed to forever change our media consumption habits. The arrival of mobile or portable form-factors that facilitate viewing video was going to cement that. Broadband has penetrated more than half the population (54 percent of the population has an active mobile broadband subscription in the US, according to the September 2011 Bandwidth Report.

Yet, when it comes to video, the statistics show a different picture (no pun intended) – TV sets are still at the core of our video viewing experience.

The following graph [source: Parks Research] shows the frequency of video consumption by TV, Computer, Tablet or Smartphone. Clearly, people still watch a lot more video on the TV set than on any other form (and more than all of Computer, Tablet, and Smartphone combined). That means, despite all the hoopla about Internet Video and Netflix Streaming and all that, people in the USA still watch more television on a TV-set than on a computer, laptop, smartphone, or tablet.

source: Parks Research

Looks like most people prefer to watch video on that big screen TV rather than on the small viewing area of a computer, laptop, Tablet, or smartphone!!!

3G Tablets losing out to WiFi Tablets

Recently the NPD group reported that 65% of tablet users have a Wi-Fi tablet (as opposed to a cellular tablet). This couldn’t be music to the cellular carriers’ ears.

Here are some reasons why WiFi tablet Sales far outstrip Cellular Tablet sales:

  • The High Cost of cellular data plans & lock-in
  • Availability of Wi-Fi in the majority of locations where tablets are used, providing ‘good enough’ Internet access.
  • The vast majority of tablet users already own a smartphone, so one could use a Mobile Hotspot instead.
  • There are also many more tablets hitting the market that do not provide cellular connectivity, such as the Kindle Fire.

At the same time, AT&T reports that the majority of Tablet customers purchase a cellular tablet with 3G connectivity

source: NPD group

This is significant, given that AT&T apparently has 70% of the tablet market share among the top U.S. Wireless Carriers.

Source: NPD Group

However, all this means is that the carriers just haven’t figured out a way to effectively sell WiFi enabled tablets.
Then again, if you’re buying a Wi-Fi tablet, there’s hardly a reason to buy from a cellular carrier.