Kiosk Video rentals growing rapidly, but for how long?

There is a very distinct trend in video rentals. Kiosk rentals are increasing rapidly, as kiosks appear more frequently in grocery stores, mass merchandisers, and quick-serve restaurants, according to research by the NPD Group.

Kiosks rentals are expanding rapidly that I wouldn’t be surprised if kiosks are available at gas station convenience stores in the near future. In fact, Kiosk rentals have grown way faster than DVD rental subscriptions (ala Netflix), which have only grown 2% in the last year. Kiosk rentals are popular for 2 reasons;

1. They are relatively cheap at around $1 per day for a DVD rental
2. They are easily accessible – one could simply rent a DVD on the way home from the grocery store;

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